Woodcase was a self-initiated product design project, born out of a love for minimal wood products and a curiosity in small-batch manufacturing techniques.
It started in 2010, when I produced a wooden CD case prototype machined from a solid block of Cedar wood. Intended as an experiment, I posted photos of it on my portfolio along with other eclectic work I’d undertaken that year. The photos soon got picked up by handful of design blogs and I quickly started receiving emails asking if they were available for purchase.
With just over 700 produced, limited runs have been sent far and wide, from snowy Vladivostok to the deserts of Colorado.
Curious as to where it could lead, and motivated by the influx of interest, I teamed up with manufacturing specialist Ben Tindale (http://tindale-systems.co.uk/) to hone the design and produce a series of small production runs. After launching a simple brochure website later, orders started to roll in.
Originally, I aimed the product at the music world with special and collector edition album releases in mind. But I’ve found that wedding photographers are the most keen audience.