Profile & contact

I'm currently the principal interaction designer with Snook, a multidisciplinary agency that delivers world-class design for companies, charities and governments.

I used to be the Design Lead at the Crown Commercial Service in central government, helping to improve how the public sector buys things. My time here was spent building awareness for user centred design, helping teams understand and meet the government service standard, and working directly on an array of complex services.

Prior to that I was a freelance designer and developer, working on brand identities and websites for agencies, charities, startups and small businesses. I helped a non-profit attract major funding, re-designed the international website for Island Records and lead a technical team to deliver a global gaming platform for RedBull. I also made a music video and experimented with packaging design too.

I graduated with bachelors degree in Design & Technology in 2009 and live in the heart of the countryside in Kent. I spend my spare time making things, breaking things and eating things.

Nice things people have said

I've worked with Alaric on a number of challenging projects. He quickly got to grips with the complexity of what we were trying to build and recognised both the challenges and the opportunities. He has a seemingly limitless capacity to develop design variations for usability testing, and really listened to the feedback from users.

He works well independently, but is also a valuable member of any team - he's positive, enthusiastic and supportive, as well as being confident enough to challenge the status quo. He's a really nice guy, respected by colleagues and stakeholders alike.

Sam Naylor
Former Head of User Research, Crown Commercial Service

Al has a very context-sensitive way of approaching design, making it relate to user interaction and technical requirements at all points. He delivered to us not just polished designs but also full HTML style sheets to help us kickstart our dev process, displaying some strong coding skills too.

We continue to work with Al to help us with the presentation of our own product, again our most important work. His level of consistently high-quality delivery means we can rely on him for our best contracts.

Dan Slatter
Director, Idea Junction

Having worked with Al on other agency work, I was certain that he had the ideas and creativity to develop a design that would not only reflect the personality of our organisation but would also challenge me on what 'great' looked like. This was critical: he took our concept of what the designs hoped to achieve and, using his insight and expertise, quickly distinguished what they actually needed to achieve. Furthermore, he successfully worked remotely with a developer team who he’d never previously collaborated with.

Lizzie Hodgson
Digital Strategist & Founder of ThinkNation

Al has the rare drive to understand the context of a design brief. His ability to produce high quality output across a diverse range of digital and physical media is unparalleled in my experience. Most importantly he brings a genuine passion and energy to his projects.

Tim Deeson
Director, Deesons


I'm currently not taking on freelance work, but will happily recommend other trusted designers who can help.

Career and key projects
(so far as NDA's will allow)