ThinkNation

Branding and site design for a tech event that inspires young people.

 

The logo

The geometric lines of the word THINK give a strong, structured appearance that emphasise the idea of connectivity and networks. The simple quadrilateral behind NATION evokes not only a speech bubble but also a light being projected into the unknown. Several versions of the logo were created for different uses.

 

Guiding style

I created a style guide for the event organisers, covering everything from logo usage to typography. With multiple sponsors and supporters, they wanted ensure the brand could be reproduced consistently across all promotional material, whether internal or external.

Analogue vs digital

Geometric forms feature prominently throughout the website's design. A combination of minimalist patterns overlaid on photos and blocks of colour help give sharp contrasts between sections, and also visually represent both analogue and digital signals. These waves and zig-zags contribute a sense of striking boldness and tactility to the overall aesthetic.

What the client said...

I approached Alaric to create the web designs and branding for ThinkNation, my platform and event aimed at young people, because I knew he'd deliver.

Having worked with him on other agency work, I was certain that he had the ideas and creativity to develop a design that would not only reflect the subject matter of ThinkNation (a task in itself) but which would also challenge me with strong opinions on what ‘great’ looked like. This was critical: he took our concept of what the designs hoped to achieve and, using his insight and expertise, quickly distinguished what they actually needed to achieve. Furthermore, he successfully worked remotely with a developer team who he’d never previously collaborated with.

The result was a creative, distinctive site design and branding, that has gone down exceptionally well with the target audience and industry peers. I look forward to working with Alaric in the future as ThinkNation grows and develops.

Lizzie Hodgson

Digital Strategist & Founder of ThinkNation